Value fashion retailer New Look has unveiled its plan to halve greenhouse gas emissions from products by 2030, and to be climate positive by 2040, following science-based targets.
By its 2023 financial year it will publish full visibility of suppliers and full visibility of its cotton, viscose and polyester supply chains.
New Look chief executive Nigel Oddy says: “Environmental and social responsibility has been a part of our business for over 20 years. Now as a leading womenswear retailer with a global footprint, acting sustainability has never been more important to us. We are proud of our achievements to date, but our strategy refresh commits to going further and outlines our ambitions for the future.
“At New Look, we have a responsibility to our people, employees and wider society to embrace and accelerate the change needed to reduce our environmental impact. By ensuring that our business is ’kind to our core’ we are also building a brand that is fit for cultural evolution and global challenges, creating a sustainable future for New Look.”
New Look says it is mitigating its environmental impact by bringing circular design to its products and packaging while reducing the greenhouse gas and water footprints of all its products. New
Look says its product range is already 55% ‘Kind’, in that products are sourced because they use less water, are made of organic cotton or are supplied through the Better Cotton Initiative. Now it aims to ensure that 100% of cotton it sources by 2022 is recycled, organic or via the Better Cotton Initiative. By 2023, it aims to use 100% sustainable viscose.
Sue Fairley, head of sustainability at New Look, says: “We are thrilled to be launching the next stage of our sustainability strategy. We have extended the reach of our pledges and have committed to becoming climate positive by 2040, which is a key milestone for New Look.
“We’re pleased to be making progress in an area which has been crucial to our business and the commitments build on the last 20 years of work in this area. This strategy will help us to shift our priorities, ensure best practice and improve transparency within our overall supply chain.”