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Next introduces Holland & Barrett “store within a store”

Image © Holland & Barrett

A new concession collaboration will see Next open Holland & Barrett stores within its sites, offering customers a range of its 1,000 health and wellness products.

Health, nutrition, sports and beauty products will be on sale with Holland & Barrett colleagues on site to give personalised advice. The first concession will open in Next’s Martlesham Heath store in Ipswich on 10 July 2024. This will be followed by an opening in North Shields and a third site later this year.

“We’re very excited to partner with Next with our brand-new concession formats which will compliment Next’s retail offering, giving its customers easy and convenient access to the latest and trending health and wellness essentials,” said Nick Gerrard, property and format director at Holland & Barrett.

This latest partnership is part of a wider strategy that will see Holland & Barrett invest £70mn in physical retail. The wellness retailer plans to open new stores, refit and relocation. Holland & Barrett said in 2024 and 2025 it is investing in at least one store a day through its store refresh and refurbishment programme.

“Holland & Barrett has an ambitious three-year transformation strategy to become our customer’s first choice for wellness products, advice services and solutions,” Gerrard added.

“To help achieve this we’re investing in revitalising our store experience, taking a flexible approach to space planning and piloting new locations and store footprints.”

While Next was ranked in Elite in this year’s RetailX UK Top500 report in part due to its third-party brands offering. Through its Total Platform business, it now operates a UK multichannel business of brands including Gap, Victoria’s Secret, Reiss and Joules, taking a financial stake in many of them.

Next is ranked Elite, and Holland & Barrett sits within the Top50 of the tenth RetailX UK Top500 report.

Download the full report for a strategic overview of the UK retail sector; an interview with Sue Harries of Elite retailer Screwfix; analysis of the UK Top500 and why are these retailers so good.

There are also company profiles on Amazon, Ikea, Asda, Dunelm, Boden, Richer Sounds and Very.

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