Shoppers using Next’s mobile app will soon be able to virtually try-on 200 pairs of shoes, following a partnership with 3D experience platform Vyking.
In a LinkedIn post, Thibault Marion de Procé, co-founder and CPO at Vyking, said: “Big thanks to all the team overseeing the integration at Next and to the teams at Nike and adidas for sharing a large number of 3D models to power these experiences.
“Looking ahead to 2025, we’ll continue to expand with more 3D models, additional product categories and ultra-personalised shopping experience.”
A company profile in the RetailX UK Top500 2024, in which Next is ranked Elite, looks at how the retailer has invested in technology to become an omnichannel giant.
Through its Total Platform business, Next now operates a UK multichannel business of brands including Gap, Victoria’s Secret, Reiss and Joules, taking a financial stake in many of them.
Shoppers can easily search or browse its website. Dropdown popular search terms help to speed up searches, while inspiration hubs, product and style guides help to inform those who are not yet certain what they want to buy. Searches can be narrowed down within key departments by filtering for size, colour, brand, length and more, and ordering suggestions by factors including most relevant, most popular and price.
On the product page, shoppers can view a choice of images, read product ratings and reviews, see recommendations for other items “you may also like” or which “customers also bought”, and add favourite items to a wishlist. From the home page, they can click through to social networks – 3.3mn follow it on Facebook – X (Twitter), Instagram, Pinterest and YouTube. Shoppers can also ask questions through live chat.
At the checkout shoppers must register to buy, while payment options include PayPal and Next’s own finance.
This profile is one of eight in the tenth RetailX UK Top500 report. Amazon, Ikea, Asda, Dunelm, Boden, Richer Sounds and Very are all studied.
The full report provides a strategic overview of the UK retail sector, it features an interview with Sue Harries of Elite retailer Screwfix, as well as ranking the best 500 retailers in the UK.
Stay informed
Our editor carefully curates two newsletters a week filled with up-to-date news, analysis and research, click here to subscribe to the FREE newsletter sent straight to your inbox and why not follow us on LinkedIn to receive the latest updates on our research and analysis.
