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Ocado poaches Tesco’s grocery director as new CCO

Amit Chitnis

Ocado has named Tesco’s grocery director Amit Chitnis as its new chief commercial officer.

Chitnis will join the online-only grocer later this year having spent around a decade at the Big 4 grocer in various roles including head of group strategy, director of trading and most recently grocery category director.

He will succeed interim CCO and buying director, Rose Price, who is retiring later this year after more than 12 years at the company.


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Before Tesco, he spent over five years at Tata Group, starting as a TAS manager, before being promoted to regional sales manager and commercial manager for Tata Communications.

In a LinkedIn post, Ocado said: “We’re delighted to have announced the appointment of our new chief commercial officer, Amit Chitnis, who will be joining us later this year.

“Amit has a wealth of retail and grocery experience and we can’t wait for him to start. He will be heading up our commercial team and taking over from Rose Price who will be retiring at the end of the year.”

The news comes as Ocado survived being relegated from the FTSE 100 index, despite a sharp fall in its value since the Covid-19 pandemic. This follows recent talks that its partners Marks and Spencer (M&S) will be replacing the online supermarket in the index.

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