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Online bike retailer Wiggle goes mobile

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Britain’s leading online bike retailer Wiggle has launched a mobile version of its award-winning website, which allows users to browse, search and buy products in exactly the same way they usually would online and includes all facilities for shoppers to manage their accounts, browse their order history and process a returns order.

All of the 140,000 customer product reviews from the main site, which are widely used when customers are making decisions on purchases, are also accessible.

Keen to ensure international users also enjoy all the benefits, Wiggle’s mobile site is available in 10 different languages and payment can be made in 15 currencies.

Steve Mills, Wiggle’s Head of Ecommerce, explains: “The Wiggle mobile site is already proving hugely popular with 12 per cent of our customers now shopping via their mobiles. We are selling up to 50 bikes a week on mobile devices, including a £4,800 Felt AR1 recently.”

He continues: “The mobile site was developed in-house and is unlike the standard off-the-shelf platforms used by most large retailers. Users of our desktop site will be pleased to hear that 95 per cent of the functionality is available on our mobile version. We’re extremely proud of it.”

Wiggle has also launched mobile specific sites for their shopping partners including the British Cycling, British Triathlon and the CTC.

Mills adds: “We have lots more exciting things to come. We are constantly measuring site usage, surveying customers and rolling out continuous updates to further enhance the user experience on mobile devices. We expect the percentage of mobile customers to continue to grow and we are looking into how we can integrate further new technologies.”

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