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Online sales up by 12% at DSG International

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Online sales at DSG International, being renamed Dixons Retail, rose by 12% in the early summer, according to a financial statement issued today.

The update showed multichannel and Reserve & Collect services drove the rise in online retail in the 12 weeks to July 24. DSG International includes electrical and electronics stores Dixons, Currys, and PC World.

Overall, group sales rose by 3% on a like-for-like basis, with the biggest growth within the group coming in the UK and Ireland, at 6%. Total growth, both when measured in local currency and in sterling, was 3% across the group.

DSG put its strong performance down to sales of TVs in the lead-up to the World Cup, as well as its exclusive deal to sell the iPad when it launched in the UK.

The company said its store refit programme was on track, with 200 already refitting in the UK, including 43 during the 12 week period, of which eight were megastores.

John Browett, group chief executive, said: “This is an encouraging start to the year, especially given the challenging market conditions. Our UK businesses performed particularly well, most notably with customers responding to our strong World Cup promotion and the excellent product ranges on offer.

“The store transformation programme is making rapid progress and continues to improve the shopping trip for customers. Our international businesses have also performed well against competitors in varied market conditions.”

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