Carrefour has teamed up with Spanish start-up Glovo to offer a 30-minute delivery service in four countries.
Customers can place an order from a selection of 2500 products hosted on the Glovo platform.
Couriers on bicycles or scooters then collect the orders prepared in a Carrefour store and deliver to customers around half an hour after the order is placed.
The service will be available in Carrefour’s European markets of France, Spain and Italy, as well as Argentina. It will initially be available in France, Seville, Valencia, Milan, Rome and Buenos Aires.
The partnership will commence by early October and will expand to other cities in the chosen countries later.
“The partnership is a new step in Carrefour’s ambition to develop a unique omnichannel model and become the leader in food e-commerce, adding to its existing services including Express Delivery in France,” Carrefour said in a statement. “This agreement also allows Glovo to further develop its grocery segment and strengthen its geographic presence.”
Amélie Oudéa-Castéra, executive director of ecommerce, data and digital transformation at Carrefour, said: "Carrefour is constantly looking for ways to deliver innovative services that make customers’ daily shopping experience easier.”
Oscar Pierre, CEO of Glovo, said: “Glovo is enjoying strong growth and has big ambitions. Our goal is to make grocery shopping faster, smoother and more convenient than ever before for the customer. Our partnership with Carrefour will allow us to do this, building on this new vertical and helping us drive growth further around the world."