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Pentland adopts new transparency platform to drive sustainability ambitions

Image © Pentland Brands

As part of its commitment to improving the brands’ ethical and sustainable actions, Pentland is partnering with Segura to map its entire multi-brand, multi-tier supply chain – from the first tier to raw materials – across its global operations.   

The group, which includes Berghaus, Kickers and Speedos, has deployed Segura’s software for supply chain transparency and traceability. The move will also help Pentland to track its suppliers’ sustainability progress and measure and manage compliance. The data captured, via the Segura platform, will then help consumers with their buying decisions. 

Pentland stressed this is a significant move forward in transparency and traceability and is part of its 100-1-0 sustainability strategy and commitment to being a positive business for people and planet. Key to this strategy is collating and sharing with the brand teams and suppliers robust environmental and social data; helping to align the entire business behind its 100-1-0 goals.  

Launched in November 2021 during COP26, the 100-1-0 strategy outlines three key goals to be achieved by our centenary year in 2032; helping 100 million consumers live healthy active, sustainable lives, supporting one million people in our communities and reaching net zero.

Sara Brennan, positive business director at Pentland Brands, said: “Our supply chain is complex and, with consumers demanding increased transparency from all businesses, we’re proud to be reaching this milestone with Segura. Investing in the right sustainability tools is essential to driving towards our 100-1-0 goals. The Segura platform not only meets our needs today but also has the flexibility to help us build transparency and traceability into our business for the long term.”  

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