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Pizza Hut opts for m-optimised website to offer customers mobile ordering

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Pizza Hut Delivery has launched a new mobile version of its UK website to allow customers to place orders for delivery or collection from their mobile.

The site is a mobile-optimised version of the main Pizza Hut website. When a customer visits from a mobile device to order a delivery and enters their postcode, the site automatically appears in the format which best suits their screen.

The new version of the site enables customers to pick the ‘Hut’ they want to order from, and gives them the ability to place future orders, see the latest deals and promotions and share their orders with their friends by linking directly to social media.

Mags Dixon, Chief Marketing Office for Pizza Hut , explains: “The customer experience is always a priority for us, so we’re delighted to be able to give people the opportunity to order online from any mobile device in such an innovative way. We’re giving our customers exactly what they told us they wanted, and we’re expecting a large proportion of our sales to now come from mobile.”

To build the site, Pizza Hut Delivery commissioned Bemoko, who gave the mobile optimised website all the functionality anyone would ever want, including click to call, a location map, a deals maker, the option to enter a voucher code into your basket, and the ability to make an order via Facebook Connect.

Phillip Clement, Sales and Marketing Director for Bemoko, told us: “Pizza Hut Delivery wanted the best user experience across the widest range of handsets with fast download times and full analytics. They wanted maximum flexibility and agility moving forward, but they also wanted it delivered fast.”

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