Inside Philips’ Global Ecommerce Playbook – Episode 1

25 Nov 2025

This latest episode of the ChannelX podcast sees Laura Briggs, Head of E-Commerce Excellence, Philips, enter the booth to provide insight on:

  • Philips global e-commerce excellence strategy
  • Managing peak season events across international markets
  • Building a digital shelf tool for data consistency
  • Balancing human expertise with AI in retail
  • Multi-generational customer targeting and gifting strategies

Behind the mics:
Laura Briggs, Head of E-Commerce Excellence, Philips | LinkedIn
Georgia Leybourne, CMO, Linnworks | LinkedIn
Chris Dawson, Editor in Chief, ChannelX | LinkedIn

—  Run time: 23 minutes

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