Elton Ollerhead, Director, ASOS Media Group & Katie Streeter Hurle, Chief Strategy Officer at SMG talk to Paul Skeldon about how ASOS – which has been in retail media since its birth, thanks to its ASOS fashion magazine – talks about its retail media journey, the ‘fashion lens’ view of retail media and how creativity is key to retail media campaigns.
Discussion points:
- How ASOS has evolved its retail media offering
- The specifics of retail media in fashion
- Managing relationships with brands
- The need for creative co-operation and agility across the value chain
- Where fashion retail media is heading next
Listen on Spotify
Behind the mic:
Elton Ollerhead, Director, ASOS Media Group
https://www.linkedin.com/in/eltonollerhead
Katie Streeter Hurle, Chief Strategy Officer, SMG
https://www.linkedin.com/in/katie-streeter-hurle-b428701b
Paul Skeldon, editor, InternetRetailing
https://www.linkedin.com/in/paulskeldon
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