Paul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party.
Discussion points:
- The role of CTV in the retail media landscape – and how to navigate the complex network of retailers, brands and platforms to get the most out of it
- A view of some of the brands ITV works with in retail media and advanced advertising
- How ITV can add a regional angle to marketing
- What the future holds for CTV and the wider retail media landscape
Listen on Spotify
Behind the mic:
Jayesh Rajdev, Controller of Advanced Advertising at ITV
https://www.linkedin.com/in/jayrajdev
Kate Hopkinson, Media Director at SMG
https://www.linkedin.com/in/kate-hopkinson-8147a9117
Paul Skeldon, editor InternetRetailing
https://www.linkedin.com/in/paulskeldon
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