Colin Lewis from Internet Retailing is joined by Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe and Bianca Hall, senior insight director at SMG to explore why ROAS alone isn’t enough to capture the full impact of retail media.
Delving into the importance of measuring incremental sales and long-term brand-building efforts, our podcasters explore what other KPIs need to be measured, how customer lifetime value (CLV) should be considered in the broader strategy for growing brand loyalty and consumer retention – and how the time is now for retail media to be considered part of the wider media mix for marketers.
Coming soon on Spotify
Behind the mic:
Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe
www.linkedin.com/in/marie-clare-puffett-33563958/
Bianca Hall, senior insight director at SMG
www.linkedin.com/in/bianca-hall-31a93771/
Colin Lewis, Internet Retailing
www.linkedin.com/in/colinlewis/
Engineered by Present Communications
