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RetailCraft 31 – ”Glass-box brands” – and Kingfisher PLC

Provenance provides a framework for retailers and brands to assess, monitor and communicate their sustainability, and this has progressed from a technology play (developing data and blockchain services) into “sustainability marketing technology”. We go behind the scenes with Jessi Baker, the founder and CEO, and along the way discuss the challenges of implementation, how brands are adapting to and embracing transparency, and the direction of travel in making sustainably supply chains easy and relevant for the consumer. Jessi mentioned the phrase “glass-box brands”, succinctly describing the radical transparency and scrutiny under which modern businesses now operate.

Sienne Veit is the Group Digital Product and Platform Director for Kingfisher PLC, owners of Screwfix, B&Q, Castorama and others in a £13bn turnover powerhouse in the “homes” and DIY sectors across Europe. Sienne tracks the idea of a “product” and how the aim is to “create joyful things” that increase not only increased sales but also enhance the experience of interacting with the brand, solving consumer problems. She repeats the concept when she describes how the combination of data science and engineering can ’make meaning and create joy’ – surely a rallying cry for our times!

Join us in the studio for this informative, wide-ranging and clear discussion on key themes in modern retail: data, transparency, technology and the consumer’s experience.

Download a transcript here

Run time: 54 minutes


Jessi Baker MBE:

Sienne Veit:

Jamie Merrick:

Ian Jindal: and

Recorded and engineered at Spiritland Studios, UK.

Episode photo credit: Ian Jindal ( )

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