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RetailCraft 37 – ”three children in every garment” – Tern and Polarn O. Pyret

With us in the studio we Kate, from and Mats who founded Polarn O. Pyret (PO.P) in the UK, recently amalgamated from master-franchisee to part of the global operation.

Kate Walmsley is a pioneering retail leader who has created a platform to integrate second-hand sales into a brand’s offering, integrating the option to buy new, buy second-hand, within the same experience.

Mats Nilsson, of Polarn O. Pyret, the doyens of the organic cotton striped kidswear, tells us about their journey to include second-hand in their offering. We hear of the brand’s quality obsession (one of the pioneers in the use of organic cotton) and their obsession with great quality, even planning unisex styles to be handed down through a family from brother to sister several times. Mats is clear that giving their cherished, high-quality clothing an extended life in a different family is simply an extension of their values.

Mats and Kate give us much to be positive about, while also reminding us that it is motivated people, allied to purposeful brands, that really drive progress. An inspiring session in the studio!


Run time: 43 minutes


[ 🖥️ ]


PO.P: and 

[ 👨‍👧 ]

Kate Walmsley:   

Mats Nilsson: 

Jamie Merrick: 

Ian Jindal:  and 

[ 🎙️📷 ]Recorded and engineered at Spiritland Studios, UK.

Episode photo credit: Ian Jindal ( )

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