Colin Lewis is joined by three members of the Douglas Marketing Solutions team for an in-depth look at the beauty and health care giant’s approach to retail media.
Heike Schneider, Lena Schütze and Nesma Abdel-Hamid explain the trends, innovation and agility of this inspirational sector. This episode stresses why “data is the engine” of retail media campaigns, and the move from the science of retail media to the art of it.
Listen on Apple Podcasts here:
Listen on Spotify here:
Behind the mic:
Heike Schneider, Team Lead int. Sales & Business Development, Douglas Marketing Solutions
www.linkedin.com/in/heikeschneider1
Lena Schütze, Team Lead Client Services & Consulting,Douglas Marketing Solutions
www.linkedin.com/in/lena-sch%C3%BCtze-567993170
Nesma Abdel-Hamid, Team Lead Digital Activation, Douglas Marketing Solutions
www.linkedin.com/in/nesma-abdel-hamid/
Colin Lewis, Editor-in-Chief of Retail Media at InternetRetailing
www.linkedin.com/in/colinlewis
