Poundland is doubling the size of its trial online delivery service, extending the service to millions more customers across the Midlands as well as into Yorkshire.
The pilot initially launched in February, tested by 18,000 staff and selected guests who were able to order from a range of 2,000 items, delivered from the company’s new online fulfilment centre in Cannock, Staffordshire.
That trial was then extended to 1.8 million customers in May as the company expanded into Birmingham and Walsall and increased the product range to 2,500 lines. In June it added a further 1.9 million customers with a rollout of the service to Stoke-on-Trent, Derby, Wolverhampton and Dudley postcodes.
This week the service is now available to more than seven million households – around a ninth of the UK’s population – after an extension of the trial into more areas in the Midlands, Nottingham, Leicester, Coventry, and Telford, as well as Sheffield postcodes in South Yorkshire.
The range now includes more than 3,000 items, some of which are exclusive online offers.
Customers visiting Poundland’s pilot online service use the postcode checker and if their postcode is a match, they are automatically passed through to the shop where they can then register.
Delivery remains at a flat £4 fee with products available to order including grocery, gardening, entertainment & DIY, PEP&CO Home, health & beauty, household & pet, stationery and crafts.
Poundland has partnered with Hermes to provide logistics services as it extends the pilot.
Poundland retail and transformation director Austin Cooke said: “After a positive response to our initial pilot, we opened the trial to more areas in the Midlands and now we’re making another move which will take us across a big part of the Midlands and into Yorkshire.”