River Island will sell pre-loved pieces on a dedicated eBay shop following a take-back scheme with repair and resale provider Reskinned.
The recommerce offering is part of River Island’s wider Kind Society campaign, which aims to help increase awareness of more sustainable choices in fashion. The high street fashion retailer introduced its take-back service last year, which is available in 200 stores across the UK.
Customers are encouraged to bring a minimum of three items, from any brand, into participating stores, or arrange a drop-off online. Those participating are offered a £5 gift voucher as a thank you which can be redeemed against a minimum £40 order at River Island stores or online.
Reskinned then hand-check items before and a zero water eco-friendly cleaning process known as ozone-cleansing.
Now, shoppers will also have the opportunity to purchase River Island’s revamped items on a new eBay store.
“This represents a huge step forward in our ongoing efforts to reduce fashion waste,” said Jose Arguedas, River Island’s head of corporate responsibility and sustainability.
“We look forward to not only maintaining awareness of recycling clothes with our take-back scheme, but also seeing iconic pieces being brought back to life through a circular fashion economy.”