Pret a Manger’s coffee subscription will remain at £5 a month, as a planned price increase – which would have seen the Club Pret offer double to £10 – has been scrapped.
Subscribers get 50% off up to five Barista made drinks a day, for the £5 monthly fee. Hot and cold drinks are included, with the high street retailer stressing customers can pause or cancel at any time.
In July 2024, Pret issued an update on its subscription service with its famous five free drinks offering ending that September.
In the “message from Clare”, the high street cafe chain explained that subscribers will get 50% off up to five Barista made drinks a day for a reduced monthly fee of £10 – and just £5 for existing and new subscribers until 31 March 2025.
It will also remove the 20% discount on food and end dual pricing across food products
“We know this is a change. But with Club Pret subscription, our coffees, teas, Coolers and iced drinks will continue to be the best offer on the high street, and at a much more accessible price than the £360 a year people have to pay for the current scheme,” explained Clare Clough, Pret’s UK and Ireland managing director.
“It was an innovative way to reconnect with our loyal customers and introduce Pret to tens of thousands of new ones, bringing customers back into our shops with an offer that almost seemed ‘too good to be true’. Four years and over a quarter of a billion coffees later, we have decided that it’s time to rethink how it works.”
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