PrettyLittleThing chief executive Umar Kamani has stepped down from his position after 10 years.
In a statement posted on social media, the co-founder and CEO of the online fashion retailer said he made the “difficult decision” to leave to explore “new challenges and goals”.
Kamani who set up the business with his brother in 2012, added that he will continues to support the brand on some projects over the next few months while the company finds a new CEO.
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The statement read: “After 12 years as CEO and founder of PrettyLittleThing I have made the difficult decision to step down from my position as CEO. 12 amazing years that changed my life and I will be forever grateful for all those memories.
“I’m at the stage in my life where I need to set myself new challenges and goals and build new brands that hopefully you all love and support as much as you did with this one.”
He added: “When I first had the idea of setting up this brand, I could never have imagined what we would go on to achieve. Since our humble beginnings in 2012, PLT has gone on to eventually become one of the biggest fashion brands in the world.”
In a statement, PrettyLittleThing said: “Today marks a new day in the journey of the PrettyLittleThing brand, as our founder Umar Kamini hangs up his crown and steps down from his position as CEO.
“Umar has been a truly inspirational leader throughout our brand’s journey and we will be forever grateful for the unforgettable experiences and milestones we have shared and celebrated together. Here’s to the future and all the incredible things to come.”