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Reasons to invest in multichannel

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The importance of investing in ecommerce is to the fore in today’s Internet Retailing newsletter, where today we focus on the varied fortunes of retailers from Jessops to Shop Direct Group – and their differing approaches to multichannel retail. For Shop Direct Group, the story is one of investing in digital shopping in order to win market share in a difficult environment, while entrepreneur Dan Wagner, of Powa Technologies, says Jessops move into administration came because it did not take account of the need to make just that kind of investment.

In today’s newsletter we also have timely news of, coming as it does in a month in which Adam Stewart of features on the cover of Internet Retailing. magazine. Click here to read our interview with Adam.

We have two upcoming Internet Retailing webinars to flag up this week. As always, it’s free to attend our webinars, which you can also catch up on after the event through our webinar page.

On February 6, at 3pm, Nathan Richter, strategic services director at Monetate, is our speaker for a session focused on the Latest Trends in Website Personalisation. During the course of the event retailers can bring their knowledge of personalisation techniques up-to-date, while finding out how some successful brands are using them to boost their order values and return on investment. To find out more and to sign up for the website click here.

On February 12, at 4pm, we’ll be joined by Don Bush, VP, Marketing at Kount, for a webinar that explores how retailers can Boost Sales, Beat Fraud and Reduce Chargebacks. Featuring a case study from CD Baby, the session will explore ways that traders can make sure their sales are both safe and profitable. Find out more here, where you can also sign up to the webinar. to cut jobs and focus on its marketplace in response to closing of VAT loophole

Shop Direct Group says investment in digital commerce will help in its fight for market share

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