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InternetRetailing UK Fashion Report 2025

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InternetRetailing UK Fashion Report 2025

June 2025

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Sponsored by
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DebenhamsFatFaceJohn LewisNext
Report Summary

The InternetRetailing UK Fashion 2025 report, in association with commercetools, offers an in-depth look at the state of the UK fashion market. It examines this trend-driven retail landscape, highlighting the increasing integration of online and physical shopping, with digital innovation changing how UK shoppers discover and purchase fashion and accessories.

It also looks at the impact of social commerce and the rising influence of sustainability. The report studies key players such as New Look, Burberry, Debenhams, FatFace, Next, and John Lewis, showcasing their strategies for adapting to evolving consumer behaviour and market challenges.

Inside the report

  • The Top50 List – We examine those top-performing fashion sellers in the UK that have created novel ways to target this increasingly digital market
  • Market context – High street retailers and fashion etailers face rising costs and competition, the report asks is a blended approach key to success?
  • The UK fashion consumer – ConsumerX research highlights UK shoppers enduring love for instore fashion purchases, but also showcases that social commerce is not simply for discovery
  • New Look’s digital transformation – A double-page feature studies New Look’s new focus on its ecommerce offering, as the retailer aims to become “the number one online destination for feel-good fashion”.
  • Burberry’s turnaround plans – We question: Can the luxury fashion brand get back on track?
  • Sustainability – A look at how UK consumers, and their favourite brands, are taking a more circular approach to fashion

Company Profiles

Our analysis of the UK fashion sector is illustrated with company profiles showcasing the approaches being taken by four retailers:

  • Debenhams
  • FatFace
  • Next
  • John Lewis
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