The RetailX Nordics 360° 2025 Report offers a thorough exploration of Sweden, Denmark, Norway, Finland, and Iceland, delivering detailed insights into the evolving ecommerce landscape, consumer behaviour, and key market trends.
As Nordic consumers continue to embrace digital and multichannel retailing at an accelerated pace, this report provides a definitive guide for businesses aiming to enter or expand in this dynamic region.
Nordic shoppers are known for their high levels of digital literacy, environmental awareness, and strong preference for seamless, efficient online shopping experiences. This report examines how these factors influence purchasing behaviour, with particular focus on the growing demand for sustainable and locally-sourced products. It also highlights the region’s strong cross-border eCommerce activity, as consumers frequently look beyond their borders for a wider range of products and better deals.
Featuring in-depth case studies from leading Nordic retailers, the RetailX Nordics 360° 2025 Report showcases innovative strategies for omnichannel integration, personalisation, and fulfilment excellence. These examples offer actionable insights into how local and international brands are leveraging technology and multichannel approaches to enhance customer experience and drive growth in this highly competitive market.
The report also delves into the market fundamentals, breaking down the preferred shopping methods of Nordic consumers, the most influential online marketplaces, and the role of digital payments in creating frictionless transactions. In addition, it explores emerging opportunities such as the rise of direct-to-consumer (D2C) models and the increasing integration of social commerce.
