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RetailX Coronavirus Consumer Confidence Tracker – 8th April

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

The first consumer survey that formed part of this series was conducted almost seven weeks ago. Since then, few businesses and retailers, in particular, have been untouched by the effects of the virus and the lockdown on consumer confidence and behaviour. (Previous weeks’ results can be seen here: 11th March and 25th March.) This week we’ve added new questions to the tracker to gauge how many consumers are shopping with new retailers and how many are no longer shopping with their regular companies. We have also produced a trendline of consumer expectations regarding the duration of the health crisis. See all the charts below. 

Survey Details

n =  1000
demographics UK residents of all age groups*
run date 08/04/2020
instance 3
covid-19 coverage

See below the results of each question and, at the bottom, demographic details and contact details if you have further questions for the team. Note that all charts relating to the tracker are licensed by RetailX under the Attribution-NoDerivatives 4.0 International license and are therefore free to re-use in other publications with accreditation.


All respondents were based in the UK at the time of the survey.

*Age groups: 18 – 24 (13.2%), 25 – 34 (29.5%), 35 – 44 (25.3%), 45 – 54 (16.7%), > 54 (15.3%).

Genders: female (49.2%), male (50.8%).

Contact us

If you have data to contribute, please contact our head of research, Martin Shaw. If you’d like to add questions or collaborate, mail our CEO, Ian Jindal, and finally if you’d like to partner commercially so that we can extend the scope/frequency of surveys and share solutions, contact our commercial director Andy James.

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