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ROAMING REPORT LK Bennett goes live with an app featuring PayPal Mobile Express Checkout

Mobile

by Staff Writer

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Luxury UK fashion retailer LK Bennett has built on the success of its online and high street stores with the creation of a transactional iPhone app that is one of the first to feature PayPal’s Mobile Express Checkout. Paul Skeldon meets Erin Bishop, the company’s M-commerce Manager, to uncover the thinking behind the move – and to get a demo

Marketing Mobile Payment Strategy and Innovation Technology Themes

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