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ROAMING REPORT LK Bennett goes live with an app featuring PayPal Mobile Express Checkout

Mobile

Staff Writer

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Luxury UK fashion retailer LK Bennett has built on the success of its online and high street stores with the creation of a transactional iPhone app that is one of the first to feature PayPal’s Mobile Express Checkout. Paul Skeldon meets Erin Bishop, the company’s M-commerce Manager, to uncover the thinking behind the move – and to get a demo

Marketing Mobile Payment Strategy and Innovation Technology Themes

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