ROAMING REPORT Why M&S went down the m-web path

Mobile

by Staff Writer

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M&S has become the first leading UK high street retailer to deliver a proper mobile commerce experience – and it has done it by going for a full mobilisation of its e-commerce strategy so now consumers can browser, search and buy online, on mobile, by phone or in store. Sienne Veit, the company’s social and mobile development manager explains why

Marketing Mobile Payment Strategy and Innovation Themes

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