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SAP buys Hybris to deliver next-generation ecommerce platform

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SAP is to buy ecommerce platform company hybris in a deal announced this week.

The Swiss enterprise application sofware specialist says the deal will enable it to deliver a next-generation ecommerce platform for an omnichannel age.

It points to the combination of its in-memory platform, its analytical and cloud applications and its social software with the hybris omnichannel platform in giving it a “significant edge” in delivering customer insight and engagement across all channels.

“hybris puts SAP on the leading edge of the consumer economy,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs of SAP AG. “With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience.”

The deal, whose value has not been disclosed, is expected to complete in the third quarter of this year. Hybris will operate as an independent business, retaining its management team, led by Ariel Lüdi, chief executive and Carsten Thoma, president and co-founder of hybris.

They said: “hybris is a recognised leader in commerce platform technology and the combination with SAP will enable us to deliver complete omnichannel business solutions and continue our strong growth trajectory.

“Joining with SAP will significantly expand the scope, scale and power of hybris’ commerce platform and allow us to deliver the next generation of customer engagement innovation across all channels.”

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