Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Amplience
Mention Me
ProSKU
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

You are in: > Home > Themes > Selling

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Thomas Cook reports 10% rise in online bookings, with a third now made via mobile

Linked InTwitterFacebookeCard
Thomas Cook reports 10% rise in online bookings, with a third now made via mobile
Thomas Cook reports 10% rise in online bookings, with a third now made via mobile
Thomas Cook's online bookings are 10% ahead of the same time last year, the travel company said today. Mobile and tablet bookings, it said, now represent a third of the total. That's up from about 20% last year.

Thomas Cook said early investment in mobile was yielding results, with mobile and tablet bookings up by 63% and conversion on the devices up by 39%. Overall online conversion grew by 19%, which the company said, in today's pre-close trading update, reflected increased site efficiency.

The winter 2014/15 season is now almost fully sold, and summer 2015 is more than 50% sold. Trading is in line with management expectations. In the UK market, 92% of the winter 2014/15 season is sold, through average selling prices have fallen by 2%. Some 57% of the summer 2015 season is sold, with average selling prices down by 1% on last year. Bookings to exclusive concept hotels are up by 20% in markets including the UK.

The company said it expected further growth in the year ahead. "Although conditions remain tough in many of our markets, with pricing pressures caused by excess airline capacity and intense competition, trading in Continental Europe and Northern Europe is improving while the UK business continues to perform well," said chief executive Peter Fankhauser. "We are confident that our strategy of profitable growth through our new product and digital initiatives, supported by cost efficiencies, will lead to further improvements in business performance.

Last week, TUI Travel , which operates the First Choice and Thomson travel businesses in the UK, said in its pre-close trading update that online bookings had grown by 12% for the summer 2015 season, with overall bookings and average selling prices both up by 1%.
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter