From Tuesday 23 July 2024, what3words has been added to ShipEngine’s platform, making it available to retailers and 3PLs across the UK.
Every three metre square in the world has been given a unique address made of three random words: a what3words address. For example, the what3words address for its London headquarters is ///filled.count.soap. what3words is designed to make it simple for customers to pinpoint a precise delivery location and for delivery drivers to know exactly where to drop off parcels.
The company stressed that by accepting what3words addresses at checkout, it could improve last-mile delivery efficiencies and improve the ecommerce experience.
Chris Sheldrick, co-founder & CEO of what3words, said: “what3words is fast becoming a standard in the ecommerce and logistics space, reducing delivery times for our partners and ensuring parcels arrive exactly where they need to go. This integration will go a long way in supporting ShipEngine’s mission to support scaling businesses, providing them with logistics solutions that allow them to focus their time, energy, and resources on what matters most.”
Recent research by Auctane, ShipEngine’s parent company, found 45% of UK consumers would be less likely to shop with a brand in future if their package was lost.
“In today’s increasingly competitive market, the importance of getting delivery right has never been greater,” added Rafael De La Vega, SVP global carriers and partnerships at Auctane.
“Our new what3words integration provides an innovative solution to improving the success of deliveries, regardless of where the parcel is being sent. Partnering with what3words allows us to offer our carriers and logistics partners the ability to receive a what3words address from an ecommerce seller at the same time as other necessary logistics information.”
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