To round off the series Ian and Rachel explore at the latest trends and innovations in the D2C world,changing consumer behaviours and up and draw upon our latest research including the 2022 Brand Index and the Global Elite 1000 2022.
This episode will investigate the new relationships between partners when transitioning to D2C, with a focus on the ideal states for the new world of D2C and how it can exist alongside an existing relationship. Ian interviews Mira Samani, Head of Global Digital Strategy and Planning at global drinks brand Diageo and Rachel Glynn, Head of Ecommerce at luxury fashion label Radley London.
This episode will provide an authoritative overview of the new types and quantities of data D2C and the growth of ecommerce creates – and most importantly, how to keep on top of it. During the episode we hear from experts Warren Richmond, CEO of Situ Live, Robin Phillips CEO of The Watch Shop, Nadine Neatour, Director of Marketing at Selfridges and Martin Francis, GM at FitFlop.
This episode will delve into direct-to-customer relationships, including how to build a great experience, how to measure success and how D2C differs from retail as we chat to Liberty London, Revolution Beauty and FitFlop.
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