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Superdrug opens its largest UK store

Image © Superdrug

Superdrug has opened the doors to its extended Westfield Stratford store, with work to double the size of the site to 9,890sq. ft.

Opened on 28 June, the updated store aims to offer customers access to the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances.

It will also showcase Superdrug’s own-brand cosmetics range Studio London and other best-selling ranges including B. Skin, Me+, Vitamin E, Optimum and Naturally Radiant. There will also be a range of exclusive third-party beauty and personal care brands from the likes of Relove by Revolution and MUA, as well as trending brands such as Morphe 2 and Avon.

Read an exclusive interview with Avon’s Natalie Deacon, head of purpose and sustainability

The now bigger store will also feature a new Beauty Studio which has doubled in size. Shoppers can access eyebrow, lash, nail and piercing services without having to make an appointment.

Shoppers will also have the chance to sign up to Superdrug’s Health & Beautycard and VIP Rewards to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats and the option to pay with points.

Nigel Duxbury, property director at Superdrug, said: “We are delighted to be opening an even bigger store at Westfield Stratford, making it the largest Superdrug store in the UK. We are confident that local customers will be excited by the new store offering and enjoy our ranges of popular health and beauty brands, luxury fragrance counter and professional Beauty Studio.”

An exclusive company profile in the ChannelX European Marketplace Report looks how Superdrug aims to be the champion of both SMEs and startup brands.

The profile covers Superdrug becoming the UK’s first high street health and beauty retailer to have a marketplace – and beating Boots to the draw by a matter of weeks – the drive to create Superdrug Marketplace was the same as for any retailer: to rapidly expand online inventory and grow customer base as shoppers pivot to online. However, it has also been used as a means to helping promote and sell small, niche and start-up health and beauty brands.

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