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Sustainable Christmas tree company partners with Stuart for last mile delivery in London


Ethical Christmas tree provider Green Elf Trees has partnered with last mile logistics specialist Stuart to deliver locally sourced trees to customers within the M25 over the festive period.

In the past 12 months, 37% of consumers in the UK have chosen brands that have environmentally sustainable practices and values, so the collaboration lends itself to helping support people with being more socially conscious this Christmas.

After Christmas, trees will be collected and replanted in the South East of England

The partnership will see trees dispatched from Stuart’s delivery hub in West London, powered by its fleet of 100% electric vehicles. Customers will be provided with a next-day delivery slot, and proceeds from every order will be given, by Green Elf Trees, to Ukrainian refugees and local charities.

Caleb Silcock, co-founder, Green Elf Trees, said: “We’re really excited to be working with Stuart this year. We want everyone to be able to celebrate the festive season knowing they’ve made a better decision for the environment and their community.

“Through partnering with Stuart, not only do orders arrive in 100% electric vans, but customers can choose to receive their delivery at a time that suits them.

“Sustainability is at the heart of all our decision making, and we’re pleased to be able to give back through donating to charities and focusing on tree replenishment.”

Orders can be placed directly on the Green Elf Trees site and customers can choose from either quality cut or rentable pot grown trees – the latter fuelling Green Elf Tree’s sustainability mission even further. Customers will then be able to select the charity they’d like to donate to upon completion of their purchase.

After Christmas, Green Elf Trees will collect the trees delivered, and replant them in the South East of England.

Brendan Hamill, UK general manager, Stuart, added: “We’re very pleased to be supporting such an ethically focused company that combines sustainability with customer convenience.

“We’re continuing to see growing demand for rapid turnaround on items, so we’re proud to be working with Green Elf Trees to reduce carbon emissions whilst providing flexible delivery options for customers.”

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