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The Entertainer launches 90-minute deliveries

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The Entertainer is launching national 90-minute delivery to its customers.

The independent toy retailer is offering Shutl deliveries, either within an hour and a half or in an hour of their choosing, during store opening hours.

“Shutl offers The Entertainer’s customers a speed of delivery unrivalled in the toy retail industry,” said Duncan Grant, director of multichannel at The Entertainer. “Building on our store estate and multichannel infrastructure, this new service cements our position at the country’s leading online toy retailer.”

The Entertainer is able to offer the service through a Shutl extension to its ecommerce platform, based on the hybris Commerce Suite. The extension was designed and built by solutions and consultancy provider neoworks, and is now available through the hybris Extend marketplace.

Features include the ability for customers to see their deliveries moving towards them in real-time on a GPS enabled map.

“This is the most sophisticated Shutl implementation to date, setting a new benchmark in online customer experience,” said Tom Allason, founder and chief executive of Shutl. “It’s a case study in how multichannel retailers can leverage their key assets to delight customers with an unbeatable proposition.”

Nigel Atkinson, director and co-founder, neoworks, said: “This implementation improves The Entertainer’s multichannel offer, allowing them to gain a competitive advantage by delivering an unparalleled customer experience.” .

neoworks has been The Entertainer’s strategic multi-channel partner since 2009. Since then the retailer has seen online sales grow by 30% year on year. It aims to grow its online business significantly in the next five years, both at home and overseas.

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