During National Recycling Week [14 – 20 October 2024], The Perfume Shop is championing its work toward reducing waste and promoting sustainability.
The fragrance retailer will continue to encourage customers to use its perfume bottle recycling service. It has seen 7,861 bottles recycled in 2024 thus far, a 15% increase from the same period last year.
In June, The Perfume Shop introduced upgraded and improved all units which are now wooden models that are sturdier and have another section included for customers to place their used fragrance blotters in.
The Perfume Shop has several ways they reuse returned bottles which include repurposing bottles by creating chandeliers in their stores or with support from recycling partners. The retailer stressed it will dispose of perfume bottles in the most environmentally friendly way.
INTERVIEW The Perfume Shop: Recycling, refilling and a repurposed chandelier
Furthermore, for every bottle recycled The Perfume Shop pledges to plant a tree with partner Veritree – who verify the trees they are planting and where they are planted.
As part of this ongoing partnership, The Perfume Shop and Veritree have a hub on their website which will educate their customers with an interactive map on where the trees are planted as well as a rolling total of how many trees have been planted.
Since working alongside tree planting partners from April 2021, 475,395 trees have been planted as a result of customers bringing their empty perfume bottles back to stores and other initiatives through the years.
While in its warehouse, The Perfume Shop has invested £2.5mn in automated packaging machines to further accelerate its commitment to reducing the environmental impact of its outbound supply chain.
The packing machines are able to fold boxes to the correct size of the content included, reducing the overall cardboard and parcel size. Not only this, but the cardboard used is made in the UK and is 90% recyclable.
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