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The Popcorn Factory uses m-web as kernel of mobile strategy

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The Popcorn Factory, self-proclaimed “popcorn authority” thanks to 30 years of selling top-quality pop corn and gifts, has launched a mobile-optimized website that creates a rich user experience for customers to easily and conveniently purchase products from their mobile device.

Through Digby’s Mobile Commerce Software Platform, The Popcorn Factory’s Mobile experience will allow customers to quickly research and purchase items when they visit on popular mobile devices including the iPhone/iTouch, BlackBerry and Android. Interestingly, apps for these devices are planned for a later date, with the company trialling the service on mobile web first, which makes a refreshing change.

Key features of the new mobile website include: rich product photographs, complete product descriptions, category navigation, email and a complete site search.

“We are excited to bring the delicious gifts from The Popcorn Factory onto today’s most popular mobile devices,” said Alan Petrik, Chief Operating Officer of the Popcorn Factory. “Working with Digby has given us the opportunity to create a wonderful shopping experience for our customers through a mobile-optimized website and rich user-friendly applications.”

With more than 65 million smartphones expected to ship this year alone, the trend of consumers buying via their mobile devices — anytime and anywhere — continues to grow exponentially.

“The Popcorn Factory is offering their customers the best mobile customer engagement experience that showcases their fabulous gifts and snacks,” says Dave Sikora, President and CEO of Digby. “The strength of our platform will give them the ability to reach many new customers via the mobile-optimized website and create a very personal relationship with their most loyal customers through the mobile Apps.”

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