Space NK has appointed a new payments provider as it looks to expand its business in the Asia Pacific and Chinese markets.
The retailer, ranked Top50 in IRUK Top500 research, says will be able to move more quickly to offer Chinese and Asian shoppers the payment methods they are used to, thanks to its move to partner with payments platform Adyen.
“As a business looking to expand into new markets,” said Andy Lightfoot, chief executive UK & US at Space NK, “it was important to us that we were able to offer our new customers the best possible online shopper experience using their preferred payment method.
“While the UK and US, our biggest markets, have very similar payment methods, we receive significant orders from the APAC region where there are numerous payment options and preferences. Now, we are able to create localised payment sites to improve the customer experience for our Asian customers and offer their preferred payment methods.”
Myles Dawson, UK managing director at Adyen, said: “As a luxury retailer, it was important we helped create a customer experience for Space NK that has a high-end feel. Offering several different payment options quickly and easily, to tailor the experience to each customer is key. By helping Space NK streamline the buying process the company ensure that its reputation and image of high-end luxury runs right through from the in-store or online experience, through to payment and the end product itself.”
Space NK will also roll out Adyen’s RevenueProtect product, which uses machine learning and promises to better determine genuine shoppers and block fraudsters without adding unnecessary friction to the checkout.
Space NK’s Lightfoot said: “We are confident that with Adyen acting as our payments provider, the buying experience will match the luxurious products that our customers are buying. We are excited to be working with them across a broad range of regions and look forward to expanding our partnership in due course.”
Image: Screenshot of SpaceNK.com/InternetRetailing Media