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Traders at London’s Real Food Festival accept card payments via mobile phone

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Traders at this year’s Real Food Festival, which took place at London’s Southbank Centre over the May bank holiday weekend, were able to take card payments via mobile phone without having to invest in any technology, following a partnership with payments company Judo.

Judo launched a special offer for the four day duration of the festival where traders simply needed to sign up prior to the festival to benefit from the service. Consumers could pay traders either using the judoPay app or Judo’s interactive voice system. Judo also had a stand at the festival to support traders on the spot.

Dennis Jones, CEO of Judo, explains: “Our partnership with the Real Food Festival is a fantastic example of how small traders and retailers can accept cards using only mobile phones, even when they are trading in a temporary setting. Visitors to events like the Real Food Festival may not be carrying enough cash to pay for the tasty goods that they see on display. By registering with Judo, traders can make sure they never miss a sale.”

Customers could pay using any phone by either dialling judo at 0203 503 0900 or downloading the judoPay mobile app from the iTunes App Store – then paying by card at Judo member retailers in three simple, secure steps. After payment, both customer and retailer received immediate confirmation that the payment had been received.

Taking over the whole Southbank Centre site in the heart of London, along the river Thames and around the Royal Festival Hall, the Real Food Festival showcased some of the finest small producers in the UK plus the best street food vendors on the scene, top chefs, live animals and music.

From hand-made chocolates to the finest artisan cheeses, chutneys, sausages, olive oils, charcuterie, regional specialities and the most creative street food vendors – the Real Food Festival celebrated the very best, passion-driven, sustainably and ethically produced food.

Run in association with Southbank Centre, the UK’s largest and most important arts and cultural centre, the Real Food Festival took place on the bank holiday weekend from the 3 – 6 May, 2013.

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