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US consumers getting the m-retail bug, but are they turning against mobile ads?

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US consumers are getting excited about researching retailers and even shopping on mobile, but many are actually being turned off by mobile adverts, a study conducted by electronics retailer has found.

Of the consumers surveyed, those under the age of 35 seemed to enjoy doing product research on their phones the most (at least 50%). Some 16% of this group then made purchases using their phones – an impressive number compared to consumers aged 35 and up (3-10%).

Of the consumers who used their mobile devices for a purchase, 59% stated that they “searched for deals, found them, and got the best price,” while only 8% said that it “wasn’t worth it” and “wouldn’t use it again”.

However, 30% of consumers under 35 and 41% of those over 35 said that they found mobile adverts irritating. That said, 20% of the consumers under 35 and 9% of the consumers over 35 stated that they have responded to an ad on their mobile phone.

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