The Very Group has extended its embedded marketplace partnership with Freedom Finance for an extra three years.
The partnership which was first launched in 2018, offers a range of credit services for customers of the group and its portfolio of retail brands, led by Very.co.uk and supported by Littlewoods.com.
This renewal extends the relationship between The Very Group and Freedom Finance for three more years until 2025 and increases the range of credit products available to Very’s customers.
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Through its proprietary lending technology, the marketplace provides The Very Group’s 4.4 million customers with access to unsecured personal loans, without harming their credit scores.
“I’m pleased to say that we’ve been partnering with Freedom Finance since 2018,” Darren Lloyd The Very Group said.
“In that time they have taken a collaborative approach to work with us and I have been particularly impressed by the effort they have made to understand how they can work with us to offer new financial products to our customers whilst maintaining a strong focus on creating a seamless customer journey.”
Freedom Finance chief revenue officer Michael Davidson added that it is “a testament” to the company that The Very Group has extended its partnership.”
The Very Group ranks in the Top150, in RXUK’s 2023 Top500 report.