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Vodafone Mobile Clicks Awards recognises innovation in m-commerce and m-web

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Vodafone has rewarded three start-ups at the forefront of m-commerce and mobile web innovation with the award of its long awaited Mobile Clicks 2011 trophies.

The start-ups are the winners of an international competition established by Vodafone to help identify and support the next generation of leaders in the global application development community.

The winners of the Vodafone Mobile Clicks 2011 are:

1st place (€150,000 prize): FrogTek (Spain) is a simple and intuitive point-of-sale inventory management application with the potential to transform how shopkeepers in the developing world manage their businesses. The application uses basic Android smartphone and barcode reader functionality to enable retailers to access sophisticated stock control and analysis systems, in turn maximising profitability and helping support business growth.

Runner up (€50,000 prize): ParcelGenie (UK) is the world’s first ‘Instant Gift Messaging’ service that makes giving gifts such as chocolates, wine or novelty badges to friends and family as simple and spontaneous as sending a text message to the recipient. Gifts can be selected – and the recipient notified – in seconds, with physical delivery the next day. ParcelGenie is the only service of its kind globally and is based on a highly scalable technology platform.

Runner up (€25,000 prize): Wunderlist (Germany) is the first cross-platform task and list management application to support over-the-air synchronisation across multiple devices together with free and unlimited collaboration and data sharing between multiple users.

Drawn from a field of almost 200 entries, each of the winning applications takes a complex IT or internet process and greatly simplifies it for mobile. Once widely available to smartphone users around the world, these efficient, practical services will further enhance their mobile internet experience.

Lee Epting, Director of Content Services at Vodafone Group says: “The mobile internet is transforming people’s lives, and we at Vodafone are committed to stimulating both the innovation and the investment needed to keep bringing new and compelling content to our customers.”

Vodafone Mobile Clicks competition is open to any start-up with a mobile site, service or application across Germany, the Netherlands, Portugal, the Republic of Ireland, Spain, Turkey and the United Kingdom. For further information, click here

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