H&M has acquired a minority ownership stake in Swedish retail technology platform Voyado to support the SaaS company, which helps brands create hyper-relevant shopping experiences.
Voyado said this investment marks a milestone in its journey, supporting its long-term strategy to enhance platform capabilities, better serve larger customers, and create greater value for all its customers while driving international expansion.
Voyado’s technology is designed to enable retailers, ecommerce businesses, and brands to build long-lasting customer relationships—from first engagement to loyal advocacy. The platform drives profitable sales by optimising ecommerce, creating personalised customer experiences, and streamlining communication across channels.
H&M, a Voyado customer, sees this strategic investment as a natural evolution of their partnership, strengthening collaboration and amplifying the impact of Voyado’s solutions across global markets.
Erik Lagerblad, head of H&M Group Ventures, said: “We are really impressed by Voyado’s journey so far. After rolling out their solution globally, we’ve seen firsthand the difference it makes in creating value at scale. That’s why it makes perfect sense for the H&M Group to deepen our partnership through an investment, which will further support Voyado’s future growth and strengthen their offering for other enterprise customers”.
Read more about H&M in a dedicated company profile in the RetailX Nordic 360° report.
Our analysis of the Nordic ecommerce landscape is illustrated with company profiles showcasing the eight retailers standing out in the market. Each profile offers company profit and sales figures, share price and web traffic as well as a review of what makes their business exemplary. Boozt, Clas Ohlson, Kesko, Lego, Oda Group, Verkkokauppa and XXL are all covered.
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