White Stuff has reported online sales of £24.1m in its latest financial year, 47.9% up on the previous year.
The growth means that ecommerce now accounts for 20.8% of White Stuff’s total sales of £115.7m. “We expect this channel to continue to deliver significant growth,” the fashion retailer said in its results statement. Growth in its latest year, it said, came as a result of increased spending on marketing, site development and multichannel improvements.
Online sales also helped to drive its international business, where sales rose by 70.5% in the year.
Total retail sales grew by 8.9% to £86.9m in 53 weeks to May 3, from £79.8m last time, while wholesale sales were up by 38.2% to £4.7m (£3.4m), taking total sales up by 16.2% to £115.7m, from £99.5m last time.
Earnings before interest, taxes, and asset writedowns rose by 30.7% to £16.6m, from £12.7m.
Chief executive Jeremy Seigal said: “We have started the new financial year well, benefitting from a very positive reaction to our summer ranges. We continue to develop a highly differentiated product and service for our customers and continue to invest in growing the business.”
White Stuff, founded in 1985, sells through 89 UK stores, concessions overseas and online.
White Stuff reports online sales up by 47.9%
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