Behavioural merchandising specialist Avail Intelligence has launched a new service designed to enable small to medium size online retailers to improve their conversion rates and average order values.
Avail Express is an entry-level software-as-a-service solution for retailers with annual revenues of between three and ten million euros and is based on the Avail Behavioural Merchandising suite already used by companies like Game and Wilkinson in the UK.
Avail Express collects and analyses customer behaviour on a web site, such as popular searches and previous purchases, and then provides real-time recommendations from the etailer’s community for each customer browsing the site.
Online retailers can be up and running within 48 hours of registering for the service, and a one-to-one webinar with a member of the Avail team shows the user on how to get the most from the software. The first 30 days are usually offered as a free trial, after which Avail will charge retailers 6% of the measurable revenues generated plus a €99 monthly fee.
“We’ve seen a great deal of demand from midsize retailers looking for a smarter and less time-intensive way of merchandising hundreds, if not thousands, of products online,” says Pontus Kristiansson, CEO and co-founder at Avail Intelligence. “Avail Express allows those midsize retailers looking to maximise profits and sales to show the right products, to the right visitors, at the right time during any stage of the customer’s interaction with their site.”
Win a six month free trial of Avail Express
Avail is offering Internet Retailing readers the chance to win a six month trial of Avail Express at no cost (both the €99 monthly fee and the 6% revenue share will be waived for the six month period). You’ll need to be headquartered in the UK to qualify and will be required to disclose your turnover in order to verify you meet the criteria.
To be in with a chance of winning, you need to tell Avail, in 140 characters or less, why you deserve to win. You can enter via Twitter by following the Avail twitter feed (@avail_net) and then tweeting your response, including the hashtag ‘#Avail’. Alternatively, if you’re not quite that ‘down with the kids’ yet, you can send your response in an email to expresscompetitionuk@avail.net.
