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Yodel commercial director joins last mile specialist PostTag


Yodel’s former director of commercial development Patrick McGuirk is joining emerging technology specialist PostTag as commercial director, tasked with identifying new partnerships and customers.

The technology company supplies a navigation system that tags three digits on the end of a postcode – increasing accuracy to get drivers to the precise front door through either the smartphone app or by integrating PostTag’s API into current platforms. PostTag claims that its technology can drive delivery efficiency of up to 30% over existing solutions for partners.

The technology is integrated into customers’ existing platforms and uses seven different data sources to triangulate the information into a unique API. The technology is already in advanced pilots with a number of the UK’s largest delivery companies and retailers according to PostTag which as well as fully launching in the UK this year is also looking to launch in France, Spain, Italy, the UAE, the USA, Australia and Malaysia.

McGuirk said: “I am really excited by the PostTag solution and see how it will directly address issues faced by every delivery business in the UK. I saw firsthand at Yodel the inefficiency caused for drivers and couriers struggling to find a precise delivery location and am struck by the transformational benefits of PostTag. It is energising to be at the cutting edge of a growth business with a genuinely game-changing piece of technology which can deliver savings of more than 21% for last mile businesses,”
he said.

Paul Yewman, CEO of PostTag, said: “We’re delighted to have Patrick on the team. He was someone we pitched the solution to in his role at Yodel and he immediately saw our technology as a solution to a set of problems that have remained unsolved across what we call the ‘last mile economy’. His market insight and experience will be a powerful weapon for us as we look to break through this year.”

Image credit: PostTag

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