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Yoti now working with THG Ingenuity on age verification

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Yoti is now working with THG Ingenuity to provide age verification solutions to its brand clients.

That will mean that brands working with the THG Ingenuity platform – part of THG (The Hut Group) will be able to check the age of the shoppers that buy from them through solutions including facial age estimation technology, a digital identity app and ID document verification. Brands can opt for the solution that is most relevant for them.

Nestlé, Elemis and Homebase are among those that sell via the Ingenuity platform.

Vivek Ganotra, THG Ingenuity CEO, says: “We are proud to be partnering with age verification specialists Yoti to provide digital verification solutions to our clients. It further extends THG Ingenuity’s capabilities as a unique, end-to-end eCommerce platform, which has proven to be a huge competitive advantage, helping our brand partners scale, expand and grow their DTC offerings.”

Robin Tombs, Yoti CEO, says: “We’re delighted to be part of the THG Ingenuity platform, allowing their clients to access our robust and effective age verification solutions. There’s no one size fits all approach when it comes to age verification. So, we have a suite of solutions which are all flexible, fast, scalable and secure. Companies can strengthen age checks and be compliant without compromising the customer experience.”

Yoti started in 2014 by building a free consumer app for users to put their ID on their phone and give individuals a safe way to share personal details with businesses and individuals.

Today, the app has been downloaded more than 12 million times around the world and Yoti has expanded to a suite of business solutions spanning identity verification, age estimation, e-signing and AI anti-spoofing technologies.

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