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Yours Clothing pursues international ambitions with Germany store

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UK plus-size retailer Yours Clothing is set to launch its first store on the European mainland next month in Germany.

The 1500 square foot store in Dortmund’s Thier-Galerie shopping mall will open on 1 September, stocking womenswear in UK sizes 16-36 and EU sizes 44-64. The opening will be attended by plus-size influencers such as Ella Mae Lingata and Maren Kissing.

The expansion onto the German high street by the brand, which operates 145 stores in the UK and internationally, comes after it launched its German-language eCommerce site in May 2017.

The retailer said it planned to open further stores in Germany and across Europe, although it did not specify a timeframe.

Karen Luton, Retail Director at Yours Clothing said the store had been launched on the back of “the growing appetite for the brand in Germany and positive response from customers online.”

The company saw international sales in the year to the end of January surge 48%, opening local sites in France and the US. It launched its first store in Ireland in February.

Yours Clothing attributed its 22% year-on-year sales growth to £88.3 million to the success of its omnichannel strategy, which spans online, in-store and wholesale.

Online sales grew by 26% over the period to account for 41% of total sales, while store sales rose by 20%.

Image credit: Yours Clothing

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