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Zalando to ‘simplify’ organisation and focus on ‘profitable growth’ this year

Zalando UK

Zalando will focus on profitable growth this year by “simplifying the organisation to become more innovative and faster”.

As a result, the online retailer and marketplace is to scale back the number of brands listed on its platform to increase its “local relevance and curation”.

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A spokesperson for the online retailer told InternetRetailing: “We are currently reassessing the brand portfolio we have on Zalando. As this is an ongoing process, we are currently unable to provide any information on how many brands this will affect.”

However, the company claims it will continue to invest in strategic areas to entice customers for desirable brands and products, and to help partners grow their business through the Zalando platform and direct sales outside the platform.

“To win customer attention and keep it in the long term, we will increase the local relevance of our assortment and curate it more.”

The news comes as Zalando said it is making progress with its strategy of growing customer numbers and strengthening customer relationships as it reports slowing sales and falling profits in its latest full year.

Image credit: Shutterstock

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