Residents in central London will be able to order pain killers, cough syrup and mouthwash for quick delivery, following a partnership between healthcare giant Johnson & Johnson and rapid delivery firm Zapp.
Several of J&Js brands had previously been available on the quick-commerce app, but this new partnership includes an “increased selection”, with health and baby care products delivered directly from Zapp’s dark stores in central London.
Benadryl, Benylin, Calpol, Imodium, Nicorette, Aveeno Baby, Johnson’s Baby, Sudafed, OGX, Listerine and Neutrogena are now available.
“By partnering with Zapp, we can be there for consumers when convenience is their biggest priority, from supporting parents and carers with Calpol, or tackling the symptoms of coughs and colds with Sudafed and Benylin,” said Charmaine England, area managing director, Northern Europe at J&J.
“We live in a world where our increasingly digital-savvy consumers expect a highly personalised experience, tailored to their specific needs, at critical points in time.”
The pharmaceutical firm added that rapid grocery was one of several ways the company was “broadening its omni-channel approach, ensuring that whether shopping in-store or online, consumers have access to the brands they know and trust”.
Previously, consumers may have been put off ordering healthcare products online due to speed of delivery but Zapp said its latest partnership “removes that hurdle by ensuring products can be delivered to the door within minutes.” The rapid delivery firm added such as service was useful for over-the-counter products when consumers felt too unwell to travel to a shop.
“The needs of our customers are the key drivers of our offering and hence we stock thousands of products to give customers the best possible selection for when they ‘need something now’,” said Alex Hough, VP of procurement & partnerships at Zapp.
“We are excited to be partnering with Johnson & Johnson so our customers can order their favourite over-the-counter essentials for delivery in minutes, 24/7.”
Earlier this year, the on-demand delivery platform launched a premium offer called Zapp Boutique. The new service allowed customers to order from a range of luxury products, including food, beauty and technology with brands such as La Roche-Posay and Moët and Chandon.