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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for May 2009

IMRG and Hitwise launch annual Hot Shop 100 list
May 29, 2009 – 4:58 pm | Comments Off

Since the first Hot Shops List in May 2006 there have been 17 new entrants, 13 have moved up, 17 slipped down the table and just three retailers have remained static

Amazon uses customer reviews to relaunch ‘missed’ products
May 29, 2009 – 4:57 pm | Comments Off

The new AmazonEncore service seeks out top-rated but low-selling books from emerging writers and then works with the author to republish and market them online and in bookstores

Fat Face launches interactive magazine
May 29, 2009 – 4:56 pm | Comments Off

The new digital publication incorporates video content within a familiar magazine layout

DRL to pool appliance reviews across nine top websites
May 29, 2009 – 4:55 pm | Comments Off

The UK’s largest online appliance retailer is to pool together customer reviews from its nine different sites in a bid to “flush out bad products which have recurring problems”

76% of shoppers favour online reviews over advice from shop assistants
May 29, 2009 – 4:53 pm | Comments Off

Further confirmation of the power of online reviews has come this week via a new survey from Ciao, which describes its findings as ‘the death of the salesman’

[Editorial] Video on profit-per-pixel-second…
May 27, 2009 – 4:48 pm | Comments Off

… or is that “profit per engagement second”? Video post on the argument – looking forward to comments, rebuttals and improved ideas.

Waterstone’s picks Hybris for new ecommerce platform
May 26, 2009 – 5:17 pm | Comments Off

The bookseller says it was looking for a highly scalable platform capable of supporting the company’s growth plans and the anticipated increase in online purchasing from customers

Webtrends releases online marketing model
May 26, 2009 – 5:16 pm | Comments Off

The analytics specialist’s new model offers “the first standardised method of evaluating and improving the measurement of web sites, SEM, social media, email and other digital marketing programs”

Recession will deliver successful retailers £3.9bn of business from retail casualties
May 26, 2009 – 5:14 pm | Comments Off

But online retailers going out of business will be few and far between, says Verdict…

Consumers don’t use social networks for purchasing guidance
May 26, 2009 – 5:13 pm | Comments Off

New research from the US has found that less than 5% of social media users says they regularly turn to these sites for guidance on purchasing decisions

BillMyParents offers parents an easy way for children to shop online
May 26, 2009 – 5:12 pm | Comments Off

When children find an item they want, BillMyParents sends parents a notification by email or text that lets the parent review the selection and then either pay for an item they approve of or deny the purchase.

Ten quick ways to fight the recession
May 26, 2009 – 5:10 pm | Comments Off

A new white paper from ChannelAdvisor takes a look at where the online retail opportunities are in 2009 — and offers ten quick tips for getting ahead in the recession

Masters status conferred upon our Internet Retailing qualification
May 26, 2009 – 4:46 pm | Comments Off

Manchester Metropolitan University’s Business School has accredited our InternetRetailing programme as a full Masters programme, leading to an MSc in Internet Retailing in 30 months.

Ecommerce managers “expect more pay”
May 22, 2009 – 5:26 pm | Comments Off

Ecommerce leaders are confident of expanding their teams and even receiving pay rises this year, a new survey has found

Report identifies keys to effective email navigation bars
May 22, 2009 – 5:25 pm | Comments Off

Email navigation differs radically from website navigation, say the authors of a new US report, and most marketers find it drives more clicks than the main content of the email

Viral campaign sparkles for jewellery etailer
May 22, 2009 – 5:24 pm | Comments Off

Coloured Rocks’ Diamond Detonation viral game has been played 132,000 times and players spend an average time of four minutes with the game

Littlewoods Direct turns to online lead generation
May 22, 2009 – 5:23 pm | Comments Off

A new deal with Clash Media is designed to provide the catalogue retailer with more than 20,000 new consumer leads a month

Improving the customer experience is key to surviving the downturn
May 22, 2009 – 5:22 pm | Comments Off

A new research report from SAP and the British Retail Consortium has identified the customer experience as the key to successfully riding out the recession, and found there are no signs of retailers slowing down on planning for the future

82% of shoppers leave ecommerce sites empty-handed
May 22, 2009 – 5:18 pm | Comments Off

56% of respondents to a new survey say security is the most important factor when shopping online, whilst 31% believe cost to be the most important criteria

M&S profits down 38%, but online sales are up 34%
May 19, 2009 – 6:10 pm | Comments Off

Traffic to Marks and Spencer’s website grew by 36% over the last year and it now has 5.3% of the UK online clothing market, the retailer revealed in its final results for the year to 28 March 2009