Interview mit Maike Fuest, Head of Corporate PR, eBay Germany

Unsere Gesprächspartnerin diese Woche ist Maike Fuest von eBay Deutschland. Gesprächsthemen waren vor allem die aktuelle Situation bei eBay und der vor kurzem von eBay und der Verbaucher Initiative vorgestellte „Smart Shopping Guide“. Internet Retailing: „Wie wirkt sich die allgemeine schlechte Wirtschaftslage auf die Umsätze von eBay aus?“ Maike Fuest: (more…)

Retailers must plan increased investments in mobile as consumers demand more social and location-based interactions

Retailers must plan increased investments in mobile as consumers demand more social and location-based interactions
Nearly 90% of retailers believe that location and mapping will be a big trend in m-commerce in 2012 and that social will also play a big role in multichannel, finds a study by strategic information management company Stibo Systems. However, only a quarter of retailers are actually planning on investing in location-based and geo-spatial technology this year (more…)